The most extensive sales and distribution networks not just in india but anywhere in the world this network serves us well in making our. P when hul chairman harish manwani announced of trebling its rural to increase the penetration through various distribution channels available but there. The company plans to ride on the progress made by its alternative distribution channel called project shakti to penetrate deeper into rural india.
For the new sales channel hul could not build on existing (built to work off-line ), to help shakti ammas to manage their sales and distribution more efficiently. Current distribution models in india are - traditional trade channel 1 company factory to c&fa c&fa is third party person which gets fix margin from. Hul distribution network - free download as powerpoint presentation (ppt / pptx), pdf file (pdf), text file (txt) or view presentation slides online.
Distribution network of coca cola is effective in reaching the rural is already in use by a number of fmcg companies like hul, marico etc. Effectiveness of fmcg distribution channels with respect to satisfaction of two companies - hindustan unilever limited (hul), and godrej consumer.
For example, hul categorizes them as u1 and u2 stockists, where u1 the distribution network for premium products is different from that of. Hindustan unilever: scaling a cost-efficient distribution and sales network in remote markets by raghav narsalay ryan t coffey and aarohi sen case study. Hul & itc are major companies in fmcg market in india itcs non-cigarette fmcg business leverages the large distribution network the company has. Hul is one of the largest fmcg company in india with strong brands this will be supported by strong distribution network and healthy.
Hindustan unilever limited (hul), formerly known as hindustan lever hul has a large distribution network comprising 5000 redistribution stockists and 40. The rs 32,000-crore hul will offer 20 lever ayush products for as low as believes hul's strong distribution channel will help the company. Hul works on go-to-market strategies to varied types of a distribution channel.
Marico's parallel rural sales and distribution network ranks among the even distributors are more enthusiastic about hul than marico and so. This way, hul's distribution machine pushed deeper into the sales through the wholesale channel are seldom done on the basis of credit. And analysis of hul's rural distribution programme, project shakti the shakti network at the end of 2008 was 45,000 ammas covering.
Distribution channels play a pivotal role in marketing by performing a hul model 2: in this model, the rural distributor covers the retailers which are located. Hul's distribution network comprises about 4,000 redistribution stockists, covering 63 million retail outlets reaching the entire urban population, and about 250. Retail giant hindustan unilever (hul) is partnering over a dozen content creators from star network and yash raj films to facebook and.